Branding & Marketing Campaign

The Other Side of Paris: Catacombs of Paris

Year

2023

Role

Team Project – Designer

Toolkit

Ai. Ps.

The Other Side of Paris: Catacombs of Paris

Overview

Develop a distinctive brand identity and marketing campaign that increases awareness and engagement for the Catacombs of Paris. The goal was to create a visual system that reflects the site's rich history while appealing to a modern audience across print, digital, and promotional touchpoints.

Solutions

The identity draws inspiration from the intricate pathways and enigmatic character of the catacombs, resulting in a bold and contemporary visual language. Through custom branding elements, typography, and marketing materials, the project creates a cohesive and recognizable experience that captures the cultural significance and intrigue of the landmark.

Side Banners and Brand Merchandise
Brand Merchandise
Brand street billboard