Branding & Marketing Campaign
The Other Side of Paris: Catacombs of Paris
Year
2023
Role
Team Project – Designer
Toolkit
Ai. Ps.
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Overview
Develop a distinctive brand identity and marketing campaign that increases awareness and engagement for the Catacombs of Paris. The goal was to create a visual system that reflects the site's rich history while appealing to a modern audience across print, digital, and promotional touchpoints.

Solutions
The identity draws inspiration from the intricate pathways and enigmatic character of the catacombs, resulting in a bold and contemporary visual language. Through custom branding elements, typography, and marketing materials, the project creates a cohesive and recognizable experience that captures the cultural significance and intrigue of the landmark.



