Overview

Designed for the First Poster Biennial in Tehran, this project explores the expressive potential of Persian typography through a cohesive poster series. The visual system was developed across two primary poster concepts and extended into square-format adaptations for brochures and promotional materials.

Solutions

The design transforms Persian letterforms into bold visual compositions, balancing cultural identity with contemporary graphic expression. Through contrasting colour palettes, layered typography, and adaptable layouts, the system maintains a strong visual presence across large-format posters and smaller promotional applications.