Alfa Romeo Giulia Campaign
Project Name
Alfa Romeo Giulia Campaign
Industry
Advertising/ Marketing Campaign
Timeline
2023
The creation and design of an advanced large-scale three-stage advertising campaign for a select client.
The campaign involves multiple print components such as direct marketing, to digital executions such as sites and apps, to non-traditional media such as events, pop-ups, and gatherings.
The Alfa Romeo Giulia 2023 is a luxury and sports car model at an affordable price. Its unique characteristics include exhilarating performance, italian design elegance, and unparalleled driving dynamics. As a result, I used the headlines that reflect its characteristics in this car's campaign. This campaign's concept has a minimal design, a modern approach and is appropriate for an Italian luxury sports car brand. In addition to allowing people to touch and see the car, this campaign also allows them to take photos inside photo booths, share their pictures, and win giveaways.
